East vs. West

Design & Features

Monster Hunter Now: Has Niantic Finally Found Another Pokémon Go-Sized Hit?

Teemu Palomäki
Teemu Palomäki, Chief Game Analyst - Japan
| Deconstruction, Genres, Motivations
Design & Features

Roguelike Elements in Mobile Games in China

Arttu Anttonen, Game Analyst - China
| Features, Game Design, Genres, Trends

Get our latest news in a monthly digest into your inbox!

Design & Features

Three Strategies of Top Performing Chinese New Year Events in 2022

Arttu Anttonen, Game Analyst - China
| Features, Game Design, Monetization, Retention
Harry Potter Magic Awakened Deconstruction header image
Design & Features

Harry Potter: Magic Awakened Deconstruction

Inka Reinola
Inka Reinola, Game Analyst - China
| Deconstruction, Features, Game Design, Monetization, Retention
State of Survival Japanese localization
East vs. West

Success Through Localization – A Look Into the Japanese Version of State of Survival

Mona Hietala
Mona Hietala, Game Analyst - Japan
| Game Design, Monetization, Retention
Interesting collaborations in China and Japan
Design & Features

The Most Unbelievable Collaboration Events in Chinese and Japanese Mobile Games

Arttu Anttonen, Game Analyst - China
| Features, Game Design, Monetization, Retention
Japanese idol games header image
East vs. West

Making of an Idol – Celebrity Theme in Japanese Mobile Games

Milka Paunonen
Milka Paunonen, Game Analyst - Japan
| Game Design, Genres, Trends
Market Research

We examined 7 Chinese and Japanese Mobile Gaming Stereotypes and Here’s What We Found!

Kalle Heikkinen
Kalle Heikkinen, Senior Game Analyst
| Features, Game Design, Genres, Trends

Trusted by leading game studios and publishers

Zynga logoWooga logoG5 Games logoRovio logoUbisoft logoWargaming mobile logoFunplus logoGameInsight logoludia grey logoMag Interactive logoPixonic logo